The Louisiana Office of Tourism is promoting the Bayou State to travelers from Germany, as Condor Airlines prepares to offer direct flights to New Orleans this summer. Lt. Governor Billy Nungesser says representatives from his office spent the last week in Berlin promoting Louisiana’s food, culture, and history to the German-speaking market. But their efforts don’t stop there.
“I personally will be going over there at a later date to make sure those flights stay full back and forth to Louisiana from Germany,” Nungesser said.
Nungesser says his office has established multiple websites, brochures, and social media sites in German to sell the Louisiana lifestyle to German travelers. He hopes these direct flights into the Crescent City allow these tourists to see more of the Bayou State.
“We partner with the local convention bureaus and go over there, and they each promote their city. We just add to that by partnering with them and sharing that cost to get people to move all around Louisiana,” Nungesser said.
Nungesser says while in Louisiana, German visitors stay about 7 days and spend an average of $400 per day. He says German visitors make up nearly 10-percent of all international visitors to Louisiana. He says Louisiana is on the right track to boost international tourism even more, especially with this new direct flight to Frankfurt, Germany.
“We were number two in the country this past year for increase, about a 37 to 38% increase, in international travel,” Nungesser said.